Tweeting when you don’t want to invest much time

The headline and premise of this post seems counterproductive to the nature and value of Twitter. You get more value out of Twitter with the more time you invest.

Many people don’t recognize this philosophy and some journalists let their accounts lay dormant soon after creation. They fill out some basic information, send out a few tweets and fail to gather a following. Thus begins the hibernating account. It doesn’t need to be this way.

The following are seven tweet styles that will add a layer of transparency your job and should elicit a response from followers. This isn't a starter's post. Consider these suggestions after you've filled out your profile information and followed Twitter profiles relevant to your beat. Think of this post as the next step.

1. Tweet for story ideas.

It doesn’t hurt to ask your followers for suggestions or ask whether they’d like to see another angle covered on an ongoing issue.

2. Tweet about the stories you’re working on.

Obviously, don’t tweet about a scoop or big investigation. But most stories are on common topics and you can always be vague enough to allay fears of other media outlets swooping in before publication.

3. Tweet for sources on a story.

It shouldn’t take the place of working the phones, but it doesn’t hurt to leave a virtual post-it note for help.

4. Tweet about noteworthy interviews.

Ask your followers what they would like you to ask the interview subject. They might be interested in learning something you wouldn’t have thought to ask.

5. Tweet links to other stories you are reading within your beat.

If you’re interested in the story, you followers might be too. Make sure to use a URL shortener.

6. Tweet links to your published work.

When you send out links to your stories, make sure to think of the tweet like a lede. Be specific, use proper nouns and use a URL shortener.

7. Answer questions.

While it’s not necessary to read every tweet from everyone you follow, it’s absolutely critical to monitor when you’re Twitter name is mentioned. Answering reader questions lets followers know your human and builds rapport with readers.

There are many directions to go when using Twitter to improve your reporting. These seven suggestions should help in the beginning as you better learn how to integrate it into your daily routine.

The launch of a database

Months came and went. Friends told of a wild project. Superiors pitched an incomplete database. Idea transformed to reality.

Finally, a project, begun in September and continually undergoing updates, launched last Thursday in the form of the “Local athletes playing sports at the university level” searchable database. Every sport at every NCAA and NAIA member institution was meticulously checked. The information comes from the athletic department Web sites of more than 1,200 universities in the three divisions of the NCAA and more than 300 NAIA universities, with other sources filling in the gaps.

A user – be it a parent, athlete, athletic director or curious fan – can search among more than 1,500 former high schools athletes from the Sacramento area playing sports at the university level. Athletes are searchable by former high school, community college, current university, sport and/or last name. The first results page includes name, university, high school, sport and position of each athlete. The more details link displays hometown, class year, major, biography link and university division.

People have already taken to it – despite its plain look and lack of useful graphics to help disseminate what’s found within. The database is the fourth most-read “story” at Sacbee.com for the month of March. I couldn’t be happier about its initial reception.

The database has already been helpful in offering color to three stories, including a list of Loretto High School athletes for a story about the effects of the school’s closure on its high school athletes, a list of men’s basketball players on teams selected for the NIT and a list of men and women on team’s selected to the NCAA basketball tournaments.

I wanted to blog about how I came up with the idea, how I found the information, how I pitched the idea and how the information can be applied as a news resource. No other Web site among the top 100 newspapers (based on page views) has anything like it. It can be duplicated with hard work and an unyielding curiosity. It also takes a lot of hometown spirit.

Let me explain what motivated me to collect this information.

When The Sacramento Bee, or McClatchy, decided to end my previous project, SacLights.com, a handful of us were absorbed into the newsroom. I was elated and disappointed at the same time. We really believed in the project. Sacramento is still without a go-to resource for nightlife. For all its flaws, SacLights.com was the best local Web site to find out what was going on around town, with more event listings than any other Web site covering the area. Still, my goal was to work in the newsroom, and maybe start writing again.

The new position brought full time status, after working as a temp and paid through an outside agency. Better pay came my way and a two-page job description for my new title of online content developer. My duties include posting daily stories, arranging stories on the front page and section front, monitoring Web site statistics, evaluating flagged comments, keeping an eye on local media and combining related stories, photos, graphics, videos and fact boxes.

Some days are slower than others and I wanted to start a project that I didn’t think anyone else would have. I thought it would be interesting to compile a list of every local athlete playing sports at the nation’s universities. I wanted to create something unique and capitalize on what newspapers do best – know the community and provide information from a local perspective. The information would benefit reporters and users. Stories could be generated and users would have a tool to play with.

What stories could you find? Is Sacramento a baseball town or a women’s soccer town? What are the powerhouse high schools? What would an all-Sacramento football team look like?

The idea had ties to a college pet project, my first foray into computer assisted reporting.

I was a part of a team of reporters and editors at The State Hornet that broke a story about hazing on the women’s soccer team at California State University, Sacramento. The Athletics Department wasn’t happy with our coverage of an unannounced investigation and our relationship soured. Media relations told our reporters they would not release player contact information. They said they had never so before, which was untrue. One reporter, working on a feature profile, was asked to conduct an interview with a softball player in the media relations office. Multiple reporters were told they couldn’t use audio recorders while conducting interviews with coaches and athletes. It didn’t help that we criticized the department by mixing audio files within the frame of a staff editorial in a groundbreaking auditorial format.

I was frustrated by the mistreatment of our reporters, many of whom had nothing to do with the hazing investigation, and I didn’t want media relations to dictate communication with players. I responded by creating a Sac State-specific database that included the name, sport, major, year, hometown, high school, e-mail address, AOL Instant Messager name, Facebook (open, private or non-existent) and the MySpace URL of all 402 athletes.

(As an aside: Parents’ names and hometowns found in media guides can be cross-referenced online for publicly available phone numbers. I didn’t get that far.)

The database information could be applied in many ways. Aside from being a resource to contact athletes through social media networks, trends emerge. Stories jump out if you know where to look. You can see where most of the recruits come from, which can be mapped at the state and city level in a comprehensive look at recruiting. Sac State is commonly referred to as a commuter school, meaning the majority of the students come from the area. The sole student from Alaska must have a compelling story. You look for similarities and rarities.

The database ended as unfinished business. Besides some use here and there, leading to a story to be told later, most of the profile and investigation potential didn’t make it to print. I wanted to do it all over again – this time for the Sacramento region.

No one asked me to make this and I still don’t think it looks as great as it could. It’s the beginning, a first draft, and I’m going to keep chipping away, making sure it’s the best resource available.

I’ll talk in my next blog about what you should do in preparation if you want to create your own version.

Press Pause

I'm in the process of moving and will be out-of-state for the weekend... so I've got to postpone the rest of my MySpace Monday entry and a week's worth of Bee reviews. There's so much to write and I can't set aside the time this week. I'll blog up a storm next week.

MySpace Monday: Connecting with potential sources - Part 1

You should now have a separate professional MySpace page. You've tricked it out and convinced your normal friends to add you.

It's like being a politician. You had to start by galvanizing your base.

Now make MySpace work for you. Think about the type of people you'd like to connect with. Do a little networking. Add current sources and work toward adding potential sources. It isn't easy to be comprehensive, and you probably won't be, but if you're focused, you'll find a lot of interesting locals and people you might want to talk to now or later.

This week's topic: Adding new friends to your professional MySpace page.

Tip No. 1: Come up with a target.
Structure you're search for new friends based in the type of stories you'd like to write. Musicians, comedians and filmmakers are easy to find with little work. Venues, fellow writers, artists, college athletes, high school students or any other source base will take more time to find.

Tip No. 2a: Search for musicians.
Click the link for Music followed by the link for Top Artists. You can then search for bands within the radius of your zip code. Despite a few incorrect listings, you'll find unsigned, indie and major label artists from your area roughly organized by popularity. Be wary of the selected distance. Just 100 listings from the three categories show up. New or lesser known bands may not show up if you select within 20 miles of downtown Sacramento. Bands from Oakland will show up if you search within 50 miles. Decide how much time you want to spend searching. There are a little more than 1,000 relatively active bands within the greater Sacramento area. If you want to be hyperlocal, search within five or 10 miles. Then, categorize in groups as small as Elk Grove bands or Davis bands. More on categories next week.

Be aware: some local DJs and rappers have non-music pages and won't show up in the MySpace Music listings.




Tip No. 2b: Search for comedians.
Click the link for Comedy followed by the link for Comedian Search. Comedians can be searched in the same way as musicians. Select a distance, type in a zip code and sort by the amount of friends to find a starting list of comedians to add as friends. You'll find almost 20 active comedians within 25 miles of downtown Sacramento. Local comedians can also found among the top friends lists on the MySpace pages of comedy clubs. Local comedians are listed in the top friends lists of Laughs Unlimited, Punch Line Sacramento, Bistro 33 and Louie's Cocktail Lounge.

Tip No. 2c: Search for filmmakers.
Click the link for Movies followed by the link for Indie Film and then the link for Top Filmmakers. Filmmakers can then be searched within a selected radius. The search function doesn't look like it's working right now. I'll update this post tomorrow with examples of a recent search.

More to come tomorrow. Part two will offer tips to find groups that MySpace does not categorize as easily as musicians, comedians and filmmakers.

Link: More from the pizza villian

Read "Obiden or Joebama?" to read someone from Fox News trying to tell you how not to do a prank.

Link: Poynter Online to launch new Web site tomorrow

Read "Coming Saturday: The New Poynter Online" by Bill Mitchell for more information.

Link: No more public editor at The Bee

I was saddened to see news that The Sacramento Bee will no longer have a public editor, otherwise known as an ombudsman.

Read "'Sac Bee' Drops Public Editor Position -- Trend Continues" by Joe Strupp of Editor & Publisher for more information.

The ombudsman job is to provide a link from the readers to the newspaper and the newspaper to the readers. They ask why a newspaper makes certain decisions and reports the decision-making process to readers in a regular column. It is also their responsibility to criticize when a newspaper makes a poor decision.

It's sad to see the newspaper decide this position is no longer needed. Editor Melanie Sill has written a regular column about the newspaper's print and Web redesign. Maybe the publisher felt her columns provided sufficient explanation of the editorial process.

"Times have changed since the era in which many ombudsmen and public editor jobs were established," Publisher Cheryl Dell wrote in a staff memo posted on the Poynter.org Romenesko Web site. "Readers now have multiple ways to be heard within the newspaper and in the community. Bee journalists are accessible via email, and we publish their phone numbers as well."

It's a tough call. Public editor Armando Acuna will be reassigned to an assistant features editor position. I'm sure the newsroom is happy to welcome him to their department. As disappointing as it is for the newspaper to lose the public editor position, Acuna will probably do more to help the paper in his new position.